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Branding & Visual Identity

Identities that stand out

A logo is just the start. We build complete visual identity systems that communicate your brand essence – colors, typography, voice, and the rules that hold them together. Distinctive. Coherent. Memorable.

A brand isn't your logo. It's not your color palette. It's the feeling people get when they encounter your business – online, on a business card, on a shop window. At 82 Design, we build identities that make that feeling intentional, distinctive, and consistent across every touchpoint.

Whether you're a new business defining who you are, an established brand that's outgrown its current look, or a side project ready to step up – we craft identity systems with depth. Logo, color, typography, voice, applications, and the brand book that holds it all together.

A complete identity system

Logo Design

3 distinctive concepts, then iterations until we land on the one. Primary, secondary, monochrome, and small-size variants – ready for any application.

🎨

Color System

Primary, secondary, and accent palettes with HEX, RGB, CMYK, and Pantone codes. Defined for digital, print, and signage. Accessible and intentional.

📝

Typography

Display and body font pairings, with hierarchy rules, sizes, weights, and line-height specs. Web-safe and licensed for commercial use.

📖

Brand Guidelines

A complete PDF brand book covering logo usage, spacing, color, typography, voice, do's and don'ts. Your team's reference for staying consistent.

📱

Brand Applications

Business cards, letterheads, social media templates, email signatures – we mock up your brand applied across the touchpoints you'll actually use.

🗣️

Brand Voice

How your brand sounds. Tone of voice guidelines, vocabulary, words to use and avoid – so your writing matches your visual identity. Bilingual EN/RO if needed.

From discovery to brand book

01

Brand Discovery

We start with the foundational questions: who you are, who you serve, what makes you different. Workshop sessions, audience research, competitor analysis. We define brand attributes and personality before any visual work begins.

02

Strategy & Direction

Based on discovery, we craft a brand strategy document: positioning, voice, key messages. Then we develop 2-3 visual directions – mood boards, sketches, type explorations. You pick the path that resonates.

03

Logo & Identity Design

We design logo concepts in the chosen direction. Refinement rounds with feedback. Then we build out the full system – color palette, typography, secondary marks, supporting elements. Every detail is intentional.

04

Applications & Mockups

We apply the identity to real touchpoints – business cards, social media, packaging, signage, website headers. Mockups so you see the brand in action before delivery. Adjustments where needed.

05

Brand Book & Delivery

Complete brand guidelines PDF, all logo files (SVG, PNG, AI, EPS), color profiles, fonts, application templates – delivered to you in an organized package. Optional: trademark filing at OSIM (see Logo + OSIM service).

Tools we use

Industry-standard design tools

Figma Adobe Illustrator Adobe Photoshop Adobe InDesign Procreate FontForge Coolors Pantone Canva Pro

What makes our brands different

Strategy before aesthetics

A pretty logo without strategy is just decoration. We start with research, positioning, and audience – then design follows. The brand looks distinctive because it's built on real foundations, not just trends.

📚

Documented, not just delivered

A brand that lives in scattered files dies fast. We deliver a complete brand book – logo rules, color codes, type specs, voice, applications. Your team has a single source of truth for staying consistent.

⚖️

Trademark-ready

If you want to register your logo as a trademark, we handle the OSIM filing too – class selection, documentation, submission. Your brand becomes legally yours, not just visually yours.

🤝

You own all rights

All logo files, source design files, font licenses, brand assets – yours when the project is paid. No subscriptions. No watermarks. No vendor lock-in. Use it however you want, forever.

Tailored to your project

Investment
On request

Every project is unique – pricing reflects scope, complexity, and timeline.

Here's what affects your quote:

Get a custom quote

Things people usually ask

A standalone logo works for personal projects, side hustles, or freelance brands where you alone use it. A full identity system (logo + colors + typography + guidelines + applications) is essential when you have a team, partners, suppliers, or social media – anywhere multiple people apply your brand. We can scope either, depending on where you are. Honest answer: if more than one person will design something with your brand, you need the system.
3 distinct concepts, each exploring a different direction (not the same idea in 3 colors). After you pick one, we run 2-3 refinement rounds on the chosen direction. We don't believe in showing 20 mediocre options – we focus deeply on a few strong ones.
Everything you'll ever need: SVG (vector, web), PNG (transparent, multiple sizes), AI and EPS (source vectors), PDF (print-ready), and JPG (with backgrounds). Plus monochrome variants, horizontal/vertical layouts, and a favicon set. Organized in a clean folder structure – not a chaotic dump.
Yes – it's our specialty service. Few branding agencies offer this. We can bundle logo design + trademark filing as a single package: design + availability search + class selection + documentation + OSIM submission. See our dedicated Logo + OSIM service page for details, or just ask us during the discovery call.
That's fine. We can build the full identity system around your existing logo – color palette, typography, applications, brand book. We'll audit the logo first to make sure it's strong enough to support a full system; if it needs minor adjustments (cleanup, vectorization, variants), we handle that too. If it's fundamentally weak, we'll tell you honestly and propose a redesign path.

Ready for an identity that lasts?

Tell us about your brand. We'll respond within 24 hours with thoughts, questions, and next steps – no pressure, no automated replies.

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Other services

Web Design Custom hand-coded websites built from scratch UI/UX Design Interfaces that users love and convert E-Commerce Online stores optimized for sales Logo Design + OSIM Logo design with trademark filing Editorial + ORDA Publishing consultation and book registration All services Browse the full overview